Brand Guidelines
Last updated: May 14, 2025
Atrium Academy designs education programs that drive adoption for leading developer ecosystems.
Below you’ll find the approved language, program links, and brand assets partners can reference when writing about Atrium.
Programs at a Glance
Uniswap Hook Incubator
8-week, cohort-based program where selected developers build & ship custom Uniswap v4 hooks.
Uniswap Hook Course
Self-paced course that teaches the fundamentals of hooks. Graduates gain acceptance to the incubator.
UHI Hookathon
Three-week build sprint that caps each Incubator cohort.
Runs inside incubator
Atrium Hooks Directory
Public showcase of every hook shipped through the Incubator. Each entry is a Hook Page.
Naming Rules
Atrium Academy is the company name.
We call them developers, not students.
Incubator = cohort-based program
Course = self-paced
UHI (Uniswap Hook Incubator) is a standalone brand—use it proudly.
Alumni often add UHI1 / UHI2 / UHI3 to their bios; encourage this shorthand.
Uniswap Hook Incubator or Hook Incubator
“course”, “class”, “bootcamp”
Incubator is a program, never a course.
Cohort
“batch”, “classroom”
Keeps language consistent internally & externally.
Developers
"students”
Our audience are working builders.
UHI Hookathon
“capstone hookathon”, “atrium hookathon”, “hook incubator hookathon”
One clear brand.
UHI1, UHI2, UHI3
“UHI-1”, “UHI 1”
No spaces or hyphens.
Hook Page
“Hook profile”, “project page”
Consistent across the Directory.
Course (only for the self-paced product)
Any reference to Incubator
“Course” is reserved for self-paced formats.
Brand color
Atrium Green
HEX #85FF99
HSL 130 100 76 100%
Off Black
HEX #040B12
HSL 210 64 4 100%
Pure White
HEX #FFFFFF
HSL 0 0 100 100%
Lightship Grey
HEX #DCDCDC
HSL 0 0 86 100%
Logo Do’s & Don’ts
Do use logo on brand color on dark background
Do use dark logo color on brand background
Do use dark logo color on light background
Do not add any gradient on the logo
Do not add any effect to the logo
Do not distort the logo
Do not rotate the logo and do not use brand logo color on light background
*Can be used on printed material only
Do not distort the logo
Do not put logo on image background
Logo Clear Space
Maintain clear space on the logo for better clarity.
Partnership Rules
Use "A" from the Atrium Wordmark as the distance guide between the Atrium logo, the divider, and the partner logo
Please avoid the Logo don'ts when creating logo partnership
Typography
Aa
Archivo
2021
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
! @ # $ % ^ & * ( ) - _ + = { } [ ] ; : ' " , . / ? < > | \ ` ~
0 1 2 3 4 5 6 7 8 9
Brand Assets
Need logos, color palette, or typography guidelines?
If you need a different file type or size, email hello@atrium.academy.
Contract & Attribution
Please link back to the relevant program page when mentioning Atrium.